Package Free
Package Free provides the most sustainable versions of products we use daily - think dental floss, hair care, home cleaning, and so much more.
Their products use zero or minimal packaging and eliminate single-use plastic from our everyday routines.
Contributions
When I joined Package Free as an early-stage hire in 2018, the brand had just launched and was steadily growing in popularity. Originally a 6-month pop-up concept, it was time to transition the company into a permanent zero waste community fixture.
During this time, I wore many different hats; community manager, social media manager, content manager, producer, styling, art director, and principal photographer.
I am most proud of the zero waste standard that I created for brand shoots, creative projects, and event design.
In order of priority, items were always borrowed, second-hand, compostable, or recyclable. It was important to me that I developed a conscious approach to achieve experiences that play on all the senses and impactful visuals.
To achieve this new approach, I had to lean on our community and fellow Brooklyn-based to share their resources.
Social Media Design & Coordination
Content Creation & Art Direction
Summer Dining: Campaign Art Direction & Content Creation
Campaign to educate the community on easy ways to integrate sustainable products into their summer plans.
PRIDE x PFS Campaign: Campaign Art Direction, Content Creation & Coordination
Collaborated with local Drag Artists to honor Pride in a sustainable way.
Earth Month Campaign: Campaign Art Direction, Content Creation & Coordination
Back to School Campaign: Campaign Art Direction & Content Creation
Out-Of-Home Marketing: Content Creation
Team: Ysabella Langdon, Jessica Campbell, Jasmine Reynold
Photoshoot Production & Prop Styling
Event Styling & Documentation
